I was contacted by Bridgehead Media to join a team of designers that localizes Canva’s ads to better reach local markets across different regions of the world, including Japan, France, Brazil, and more. I was hired to localize ads for my home country, Mexico. This included not only translating the content into Spanish, but also adding regionalisms and elements that resonate with the Mexican audience. Using After Effects, Figma, and, of course, Canva itself, I modified the text, photographs, videos, graphics, and color palettes to create localized Mexican versions of Canva’s content.
